Facebook advertising course with an in-depth training roadmap, you can start working immediately after studying.
How to effectively run ads on Facebook is always a headache for newbies because you can’t find a source of quality information to learn and practice.
The information you find is general, not even updated for a long time.
Until now, if you have only run Facebook ads normally, today, I will guide you through a very standard process of running Facebook ads .
It’s not like you just come up with an advertising campaign and then sit and pray, not knowing if you did the right thing or wrong.
This is a 6 step process run ads on Facebook which I have concluded myself, suitable for newbies. You won’t need to grope for knowledge and get confused. Just stay calm and follow. If you have any questions, leave a comment and I will answer them for you.
I used to be like you!
The first days of trying to run ads on Facebook, I confess, it was extremely difficult.
Like you, I went to Google to research and realized there was too much overlapping information, no system at all, and even outdated knowledge.
Because we are new, if we don’t have step-by-step instructions, it will be very difficult for us to grasp all the knowledge about Facebook advertising, it’s endless.
Therefore, I decided to create a quality sharing article like this, showing you step by step how to run better ads.
Newcomers often have the habit of advertising, then sitting and praying, just hoping for luck that they will advertise to the right customer base. After that, you don’t know what to do with that campaign anymore.
Or to be more precise, you don’t have a proper strategy for running Facebook ads and don’t know what to do after the failed camp.
You have questions Should I buy Facebook likes or not?
What is running Facebook ads?
First, you must understand what Facebook advertising is. Many people think they know how to advertise on Facebook, but they’re not sure.
To make sure you understand what Facebook advertising is, click on the article below to learn more about the origin.
1
Prepare before running ads on Facebook
1. Own a Visa/Mastercard
You need a card with international payment function, specifically Visa or Mastercard . I recommend that you get this type of card at Vietcombank, ACB, Techcombank, BIDV. Because according to my experience, these banks have high stability when making international payments.
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However,
Visa/Mastercard has 2 main types of cards
Debit card (debit card) : This is a card that deposits money first and then can be used.
Credit card : A type of card where you can spend money first and then return it to the bank.
For convenience, you should prioritize getting a Visa Debit card quickly, avoiding cumbersome paperwork and all.
Instructions for making a Visa Debit card to run Facebook ads
At ACB, you complete the application and wait to receive the card immediately. Vietcombank will get the card after 14 days. Remember to bring some money , more than 200,000 VND because the bank may ask you to pay a card fee.
Note : you ask the bank staff to make you a Visa debit card (that means you have money in the card before you can use it).
Once you have the card, follow the bank’s instructions to activate the card. After activating the card, you can pay with Facebook. For activation instructions, please contact your bank.
Everything about pay
Talking about Facebook advertising payment, wow! Lots of things to say. Please click the button below to learn more.
2. Account running ads on Facebook
There are 2 types of accounts you need to start running Facebook ads.
- Personal Facebook account . This is a common type of account that almost everyone has. Creating it is also extremely easy.
- Facebook Business account . This type of Facebook account is for businesses and organizations. However, individuals like us can still set up a Business account.
But, newbies will encounter a painful problem: Facebook advertising account is locked . In the process of running Facebook ads , everyone will encounter this painful situation, and it is even more difficult for inexperienced newcomers to deal with it.
You can read the 2 articles below to learn how to manage your Facebook advertising account.
I recommend that you use a Business account to run ads on Facebook more effectively. I will briefly mention the following 3 main reasons :
- Prioritize updating new features on Facebook ads.
- Supported by Facebook with the fastest speed.
- Convenient administration interface, easy to operate.
3. Create a Fanpage to start advertising on Facebook
Facebook does not allow you to advertise right on your personal Facebook. Every article, image, video you want to advertise must be placed on Fanpage.
How to create a Fanpage requires you to have a personal or Business Facebook account before. That account will own your Fanpage and have full admin rights for the Fanpage.
The quality of the Fanpage also greatly affects the effectiveness of advertising on Facebook . When you have a quality Fanpage, you can sell easily and even make money from it.
You can click the orange button below to learn how to build a more sustainable Fanpage.
Read now : Tips for building a Facebook Fanpage
2
Learn general knowledge
1. Have the right mindset when advertising on Facebook
It can be said that the mindset to run ads on Facebook effectively is extremely necessary, because with the right mindset, you can practice correctly.
More importantly, you will understand the nature of advertising on Facebook, it is not simple if you do not have the knowledge.
In the article Wrong thinking when running ads on Facebook , I shared my bloody experience from when I first ran ads on Facebook, hoping you can avoid your mistakes like before.
2. Understand Facebook advertising terms
When you are new to running ads on Facebook, you will need to brush up on a lot of basic knowledge.
The concept of terms when advertising on Facebook is something you need to understand for yourself. Because when you understand clearly, you can read the indicators in Facebook ads.
Now where can I learn it properly? I have prepared an article about the terms you need to know when advertising on Facebook, easy to understand for newbies like you. You can view it here .
3. Price when advertising on Facebook
Facebook is always user-oriented, so advertising will also be affected. The more users interact with your ads, the lower your Facebook ad prices become.
Therefore, the most effective way to run Facebook ads is always towards users and customers.
Furthermore, the price of Facebook advertising also depends on the industry and potential customer base you are targeting.
For example
If you run Facebook ads to customers who “like cosmetics”, it will be extremely competitive. Instead, sell to the ” Korean cosmetics-loving ” niche market. You will be less competitive, advertising prices will decrease for you.
Always create valuable advertisements for customers, you will both sell products and receive advertising discounts.
Facebook advertising auction strategy
How much money should Facebook ads run?
Just starting out, just run a test for 100,000 VND ~ 5 USD for a campaign.
Running Facebook ads is also a way for you to invest in product marketing.
The cost to run ads completely depends on how much you want. Even 20,000 VND is still fine.
4. Avoid the reasons why Facebook ads are not effective
I have run Facebook ads for many markets, domestic and foreign.
Up to now, when I look back at my early days, I have discovered that there are many reasons why you are not running effective Facebook ads.
You can refer to this article 10 reasons why you are not running effective Facebook ads , to avoid basic mistakes when practicing advertising.
5. Learn about Facebook advertising to avoid scams
Currently, you will find many Facebook Marketing services such as:
- Facebook Ads.
- Increase followers, increase Fanpage likes,…
- Buy and sell Fanpage.
- Buy, sell/rent Facebook advertising accounts,…
- Buy and sell Visa/MasterCard cards to run Facebook ads.
- ….
And many readers of Thanhthinhbui.com have given me feedback about many situations of being scammed and losing money because newbies often cannot detect sophisticated tricks.
Another part, Facebook advertising has quite a lot of complicated operations. If you do not understand the operation clearly, crooks can take advantage of your lack of knowledge to take advantage of money.
So, invest in knowledge first. Do not die because of lacking understading !!!
Must-see tips
8 easiest steps to learn Facebook advertising
3
Use Audience Insights to research customers
Facebook provides us with a free tool to study potential customer behavior, called Audience Insights.
While a user is online, Facebook will save all the interest behavior that that person shows. For example, what pages they like, what information they share, etc. Facebook saves it to support advertisers.
Audience Insights will be a tool to help us research customer behavior , helping you advertise accurately to people who need your product.
You will know everything about your potential customers like age, gender, interests, income,… everything.
Refer to the article about customer targeting
Advertising on Facebook is similar to other forms of advertising. You must understand your customers very well .
You must know what customers like, what phone they use, how much they earn, and where they usually go. Only then can you target them accurately.
In this step, you must research carefully about customers, their behavior and preferences in order to run ads properly.
4
Promote posts on Facebook
If you don’t know what to write in your Facebook ad, I recommend that you research all your competitors in the field you do business in.
You see how they create content, how they write content, etc. Then you can take that content back to customize it to suit your product.
Please watch the video below to see how I guide you to research your competitors COMPLETELY FREE .
Next, you learn how to advertise posts on Facebook Fanpage . You’ll start taking product photos and posting them on Facebook.
After writing articles for Fanpage and running ads, customers will trust you when the article’s interaction rate is high.
That’s called the crowd effect, which helps optimize customer trust in your articles.
However, is there any way to Hack Facebook Likes at home for you to use?
The answer is yes.
Hack Like Facebook
Create crowd effects
Size of advertising image above Facebook
First, you must understand the standard image size when advertising on Facebook.
Posting photos in the correct size required by Facebook, your ad will be displayed best and most beautifully (because Facebook always prioritizes user experience).
Click here to view image size
<img alt=”cach-chay-quang-cao-facebook-hieu-qua-nhat-2017″ style=”width: 611px” src=”https:// thanhthinhbui.cdn.vccloud.vn/wp-content/uploads/2017/04/cach-chay-quang-cao-facebook-hieu-qua-nhat-2017.jpg” width=”611″ height=”8936″ data- attachment-id=”680″>
You just need to post images in the standard size as I have provided. Please note, the size of the ad image also affects the quality of ads on Facebook.
There are 5 ways for you to post articles on Facebook Fanpage:
- Upload photos/videos : Upload regular photos and videos.
- Create Photo Album : Create a photo album for the product.
- Create photo rotation: Create images with website links attached
- Create a slideshow : Create a slideshow of images (from 3-10 photos).
- Create a Canvas : Create a post that combines a video with an image.
Should see
There are many standard image sizes for Facebook ads below
Below is a demo image of a quality advertising post you can take a look at.
<img alt=”chay-quang-cao-facebook-hay-nhat” style=”width: 759px;” src=”https://thanhthinhbui.cdn.vccloud.vn/wp-content/uploads/2017/06/chay-quang-cao-facebook-hay-nhat.jpg” width=”689″ height=”599″ data -attachment-id=”1450″>
This is a bodybuilding exercise image used to run Facebook ads. The post has been invested very carefully in terms of images: there is a model, the image quality is extremely high, the image size is standard with the size requirements.
You must understand one principle : When advertising reaches customers, the image will be the first thing that attracts them . So, take the time to invest in images for your post.
When you focus your advertising on customers (quality, beautiful images), customers will interact with your articles a lot.
The more they interact, the more Facebook reduces your advertising costs.
The content of the article is step number 4 in a series of articles on effective online sales at home that I have just released.
6 steps to effectively sell online at home for you
Facebook advertising is effective with Ads Manager
After having a Facebook advertising account, Visa/Master card, identify customer profiles and find out their interests, standard advertising posts.
Now is the time to start running advertising campaigns to your customers.
Here I will introduce you to the tool available to create ads: Ads Manager . The reason I recommend this tool to you is because it is suitable for newbies like you. I will go over a few points that I think are suitable for you:
- Simple interface, easy to use
- Doesn’t cut out many things, suitable for beginners
- Suitable when you have few campaigns, don’t need to do much with advertising
Here you will encounter many different ways to run Facebook ads. Why are there so many forms ?
During the course of any user surfing Facebook, any of their actions on Facebook will saved as an algorithm like: liking the article, commenting, sharing, saving the article, clicking any link, whether you often buy products through Facebook Ads,… billions of other things.
Facebook does this to serve the needs of advertisers, typically offering many different forms of advertising, with different goals.
For example, if you want to run ads to people who have a habit of accessing your website through Facebook, Facebook will automatically signal this and send you ads.Optimize your advertising to people who have this habit rely on stored algorithms, not anyone else.
- Many people ask me why I sell and no one buys?
- Is there any way to handle it for me?
- Can it be improved immediately?
Why Does No One Buy Online Sales?
I will introduce to you the 5 most popular ways to run Facebook ads.
1. Number of people reached (Reach)
This way helps you optimize your advertising reach to users. You need to distinguish outreach from interaction.
- Reach : The ad displays on the customer’s News Feed, they only need to see it within 3 seconds to count as 1 reach.
- Interaction : Customers see your promotional article, they like, share, and comment, which is counted as 1 interaction.
Therefore, this method only optimizes your ad for the most people to see it, the most people see it, Facebook doesn’t care if they like or comment. More advanced, Reach also lets you show your ad to a person how many times.
2. Traffic (Click to web)
Many times you will come across someone abbreviating CTW, they are talking about this form.
For CTW, Facebook will understand that you want to optimize traffic to the website . Of course, to use this method you must have your own blog/website to run ads. If you want to attract traffic to your website, CTW is the right choice for you.
Note : Facebook will only optimize the number of people clicking on your blog/website, not purchasing activities, adding to cart, etc.
3. Interaction
PPE (Page Post Engagement) is how you often hear people talk about this way of running ads. PPE is such a simple way to run that most beginners should start with it. In PPE, there are 2 more optimal methods that you often encounter:
- Optimize interactions for advertising posts such as likes, shares, comments.
- Optimize page likes for Facebook Fanpage.
PPE is very popular because it does not require high technology to set up ads, the cost is suitable for new people running ads, I even still use PPE for Facebook Ads campaigns.
PPE helps you optimize the spread of your post and reduce costs if the content of your post is good. Facebook will display ads to habitual users Interact on Facebook, helping you get the most potential customers.
4. Number of Video Views (Video Views)
Video is currently the type of content that helps you optimize Facebook advertising costs. Users always like to watch videos, more convenient is that Facebook has an auto-play video feature. Visitors don’t need to click on the video, they just need to scroll to it and the video automatically plays.
Facebook will optimize video views and views for you , not interactions. Don’t confuse these two factors. It’s possible that your video will have a lot of views, but few interactions such as likes, shares, comments, because the video is not optimized for interaction.
5. Conversions
Some people will abbreviate it as WC, because its old name was Website Conversions , and when Facebook updated it, it only had Conversions.
True to its name, Facebook will optimize conversions on your sales website for you when you run this form. There are 4 basic types of conversion actions:
- View Content (View Content)
- Add to Cart (Add to Cart)
- Add payment information (Initiate Checkout)
- Purchase
If you want to optimize Purchase conversions, then choose the Conversion type as Purchase. Facebook will optimize customers who have the habit of buying products on the website through Facebook advertising.
However, Facebook only optimizes for you, not just because you run and you will get orders right away, it depends on the product and other factors.
Therefore, becoming more proficient at running conversion ads targeting customers with purchasing behavior is the ultimate goal of every person running targeted ads.
How to target customers based on their behavior
Try many forms of Facebook advertising
Advertising on Facebook has many different forms, becoming more and more diverse. You should use many ways to reach your customers.
In particular, I will guide you through different, little-known ways that are suitable for beginners.
When you advertise differently from your competitors, customers will remember you and be impressed with your brand. Each form of advertising has a different purpose, you can read each article below to gain more knowledge.
Above are the two forms of advertising that I recommend to you. They are less competitive than common forms of advertising and are suitable for newbies.
In addition to the above two forms, you can still actively “advertise” your posts or Fanpage without spending a single penny.
That is Seeding (Provocative content) to motivate customers to debate for themselves and increase interaction.
Why is it necessary to increase virtual interaction for Facebook ads?
5
Advertising budget
What is an advertising budget?
Advertising budget is understood as the amount of money you are willing to spend for Facebook to display your ads to a defined audience file.
How to set advertising budget?
You’ll set your advertising budget at each Ad Group within a campaign.
Facebook will show you 2 options when setting your advertising budget:
- Set a budget by day
The amount you’re willing to spend each day on the ad group.
Normally, when setting a daily budget, you will not choose an ad end date.
- Set a lifetime budget
The amount of money you’re willing to spend over a given period of time on an ad group.
For lifetime budgets, it’s easier to manage your ad campaign when you set an ad start and ad end period.
Important note
Because budget settings are created per ad group, you can only spend budget on ads within that group. You can’t move your budget to another ad group.
During the setup, testing and optimization process, you can completely adjust your budget and bids to suit your advertising campaign. However, I encourage you not to impact the ad group in the first 24 hours of starting the campaign.
Why do I say that?
Because during this time the ad is in a machine learning state, Facebook is now learning about the quality of articles and images; Find out how your bid strategy compares to other competitors. Initial results at this stage are often not enough to make changes to your bid.
Ad delivery stage
After completing the machine learning process, Facebook will show you a message like “Facebook has delivered your ad”.
So what is ad distribution?
Let me explain it as simply as possible for you to understand.
You simply need to understand that Facebook has now displayed your ad to the specified audience file that you created during the advertising campaign process.
If you choose the interaction objective, Facebook will deliver ads to users who often click to view photos, like, share,…
If you choose message targeting, Facebook will deliver your ads to audiences who frequently click on messages on Facebook.
Two types of budget distribution in Facebook advertising
Normal distribution
When choosing standard delivery, Facebook will automatically deliver (display) your ads with budget spent evenly throughout the campaign.
- For example: If you set a budget of 50k/day for a period of 7 consecutive days and choose standard distribution. At this time, Facebook will spend a daily budget of about 50k or a little bit insignificant.
If you are new to running Facebook ads, I recommend choosing this type of distribution in different campaigns.
Accelerated distribution
When choosing accelerated delivery, Facebook will deliver (show) your ads by spending your budget as quickly as possible. In this type of distribution, Facebook will prioritize delivery speed instead of efficiency.
Typically, large businesses with high budgets will use this distribution strategy.
- For example: If you set a budget of 50k/day for a period of 7 consecutive days and choose accelerated delivery. At this time, Facebook will spend your budget the fastest, it is possible that the budget will run out before the end of the campaign. Facebook will participate in the auction for every opportunity only up to the bid limit you set in your settings
6
Test multiple ad groups
Newbies with no experience often only run a single Facebook advertising campaign, and expect a lot of orders. That doesn’t happen, my friend.
Initially, you may only need to run a single campaign to test whether this customer base likes your product or content. There are 2 cases:
- Bad results, high costs => Stop the campaign, recheck the campaign image content.
- Good results, low cost => Deploy further testing for many different target groups.
In the second case, you will run tests on many different campaigns, each object must have its own content. If you look at the picture, you can see that you have chosen many different campaigns to advertise.
Let’s give an example with 2 campaigns Add to Cart (Add to cart) and Initiate Checkout (Enter payment information).
1) For customers who have Add to Cart , I will write the content like this:
Looks like you forgot to checkout your cart? Click now to pay!
<img alt=”quang-cao-facebook-1″ style=”width: 521px” src=”https://thanhthinhbui.cdn.vccloud.vn/wp- content/uploads/2017/06/quang-cao-facebook-1.png” width=”521″ height=”468″ data-attachment-id=”1558″&gt ;
2) What about Initiate Checkout customers? Initiate Checkout is when the customer is entering payment information, but for some reason they exit the sales website. Therefore, for this customer file, you must offer them a truly attractive offer. Don’t hesitate to send additional promotions to ensure they will pay immediately.
<img alt=”quang-cao-facebook-3″ style=”” src=”https://thanhthinhbui.cdn.vccloud.vn/wp-content/uploads /2017/06/quang-cao-facebook-3.png” width=”518″ height=”484″ data-attachment-id=”1566″>
You see, I gave you an example to help you better understand Test ads, also known as this technique Split Test . Split means to divide into smaller parts. You divide multiple ads to test, and the one that gives the best results you keep to run again.
This Split test technique will help you know your customers’ tastes. You will know what type of content customers like, what images, etc. Just like that, you can use it for future advertising.
7
Storm season advertising account solutions
Many of you often text me asking:
- My Facebook advertising account is locked, what should I do?
- Hello, my account is temporarily disabled, is there any way to get it back up soon?
Advertising accounts that were being used smoothly suddenly became “disabled, permanently locked”,… which is the case that many people have been encountering in the Vietnamese advertising market in particular.
Ask if your advertising account is experiencing the same situation?
Yes, many of my accounts died for unknown reasons, business and promotion were stagnant. In short, the loss I received when my Facebook advertising account was locked was not small.
But,
That’s how Facebook operates in the market today.
So we cannot avoid it completely, the only way is to minimize the losses when encountering similar situations.
So how do I solve it?
For temporarily disabled accounts
You can access the account link and leave a message for the Facebook technical team.
Resolve advertising accounts
lock
Looking for ad account solutions
Buy Via, BM accounts
I think this is the method that many people in the advertising industry apply when their advertising accounts have problems. You can easily find information and prices for all types of Via accounts, Via foreign accounts, BMs with green ticks,… with all types of prices on the market.
How to buy reputable Via
Grow advertising accounts
For me, this is a long-term way to build a backup in case one day Facebook suddenly launches another, harsher mechanism haha I’m kidding, but you never know when you’ll be surprised, right?
When raising an advertising account, you must ensure that this account interacts like a “real user”.
Avoid:
- Make friends with too many people in a specific period of time: I mean in a day, in an hour,…
- Joining too many groups continuously and without selection
- Sign in on many different devices
- Log in to a different browser than usual
3 steps to mass grow Facebook advertising accounts
Take advantage of your loved one’s account
Each Facebook account will allow you to create an advertising account. You can borrow a relative’s Facebook account that you have used for a long time and create an advertising account to run temporarily while you find another more effective way.
Rent an advertising account
If you have tried all of the above methods but none of them work, you can try using an outsourcing account.
If you use it this way, you will spend 2 expenses:
- Advertising budget (this is obvious, right?)
- Rental and account management costs (range from 2 – 8% depending on account quality and running products)
- For example, the budget you intend to spend is 30 million/month, equivalent to a rental fee of 600,000 to 2,400,000.
When you rent an account, you will hold all administrative rights of the account: create campaigns, edit ads, track and optimize ads. However, if you want to top up your budget, you must transfer money through the lessor.
When encountering account problems such as restricted accounts, disabled accounts, etc., the account lessor will handle everything for you by adding another advertising account, for example.
Hire an outside service to run Facebook ads
And if after calculating all the above methods are no longer effective, you must hire an outside advertising service to ensure online sales activities are not interrupted.
Hiring an outside advertising service will have 2 packages that I know:
- The first package covers everything for you from words, images, and videos
By building an optimized sales fanpage, the advertising service will ensure and have accurate KPIs for you on interactions, message clicks,… within the budget you choose.
- Second package, advertising service only
At this time, the articles, images, and videos will be provided by you. The advertising side will sometimes support optimization and suggest more attractive images and videos.
Regarding viewing activity reports, most units will send you a results report via a drive file. Some other parties may share advertising accounts so you can track results directly within the ad.
You can refer to Thinh for a reputable Facebook advertising service performed by Thinh’s professional marketing team, committed to sales and reaching potential customers.
8
Professional remarketing on Facebook
Remarketing (also known as remarketing), this is a technique that I think you MUST learn. I will continue to explain the reason why below:
- When Facebook advertising is the bread and butter of many people, you need to be better than them in Remarketing techniques on Facebook. Currently, not many people know or are proficient in it.
- About 2% of customers make a purchase the first time they encounter a product. Remarketing techniques will help you reach 98% of customers who have visited your product.
- Increase your brand coverage to potential customers, helping to remember the brand in customers’ minds.
- Reach the right customers, with the right message => increase purchase rate .
If you read the 2 articles below one after another, you will know how to run Remarketing ads on Facebook. If you read about Facebook Pixel first , then read the Custom Audience article, it will be easier to practice. In addition, I have an article summarizing how to effectively Remarket on Facebook for you.
I choose Remarketing on Facebook and not any other channel, because at the present time, advertising on Facebook still gives good results and the cost is quite low, more effective than other platforms, but not necessarily because it depends. into the industry in which you are doing business.
Do you want customers to see you on Google?
When customers have a need, they will proactively go to Google to find product information, and they find your product.
Click the button below to see me share effective Google advertising methods for beginners.
BONUS : Email marketing to retain customers and sell to them N times
More than 97% of customers will not make a purchase and will never come back again.
And now, you need to use email marketing to collect customer information to sell to them later.
Every customer you get, you must cherish, because in this competitive time, having customers is not easy.
Read the 2 articles below to master email marketing tools right away:
I will help you run better Facebook ads!
If you are still confused and don’t understand the process and steps to run Facebook ads effectively, let me help you and promise you will grasp all the knowledge about Facebook ads. in particular and knowledge about online business in general.
Currently, I want to help those who are new to learning about running Facebook ads.
Therefore, I decided to establish Thanh Thinh Bui Team. This is a community specializing in Facebook advertising for the most professional beginners.
If you are a member of Thanh Thinh Bui Team, you will be provided with AZ Facebook advertising instructions , a support team when you have difficulties, and thousands of people learning Facebook advertising like you to work with. discuss . Whenever you need it, our team of technicians will enthusiastically support you until you master it, and rest assured, once connected to Thanh Thinh Bui Team, you will receive lifetime support and incentives. exclusive rights when becoming one of the members of the Team.
In short
I have guided you through the process Effective Facebook advertising. However, these are just the most basic steps, you need to practice many times to be able to master them.
Don’t forget to follow my Facebook to update knowledge and information about Facebook Marketing.
If you have any questions about the article, please leave a comment below and I will respond within 24 hours .
Wishing you good health and success in life.
